
DAVID SAMUEL (Founding Member)
Positive Intelligence (PQ) Coach
About You:
You care deeply about what you do — your patients, your team, and your practice. But some days, it feels like too much. The constant demands, the pressure to perform, and the endless juggling between care, targets, and staff can be exhausting. You may find yourself reacting rather than leading, worrying about what’s next instead of feeling proud of what you’ve achieved.
Perhaps you want to:
• Feel calmer, clearer, and more in control
• Lead your team with greater confidence
• Strengthen communication and trust
• Handle challenging conversations more effectively
• Reconnect with your motivation and sense of purpose
If that sounds familiar, you’re not alone — and it doesn’t have to stay that way. Coaching gives you the space and tools to pause, reflect, and find a better way forward. Together, we’ll strengthen your mindset, your confidence, and your ability to thrive in every part of your professional and personal life.
Why Me?
I understand your world, because I’ve lived it. As a qualified Dispensing and Contact Lens Optician, I built and led Eyesite, an independent single optometrist practice to a flagship group of six practices, with over 70 staff and a turnover of £6.5M.
I know what it takes to balance exceptional patient care with commercial results, whilst retaining and developing a growing team.
My background includes a Marketing degree, an MBA in Leadership and Management and more recently qualification and certification Positive Intelligence (PQ) Coaching.
I’ve guided over 75 professionals through my PQ mental fitness program, which helps you to handle life’s challenges with calm focus, positivity, and resilience.
Alongside one-to-one coaching, I deliver team workshops, facilitate peer learning groups, and deliver key notes and workshops at industry events.
My coaching style is warm and supportive, yet challenging and designed to help you grow. I create a safe space where you can think clearly, explore possibilities, and take confident action.
Coaching isn’t something I do to you — it’s something we do in partnership. You bring your experience, your goals, and your challenges; I bring structure, insight, and tools to help you move forward. That way, we work together to quieten your inner critic, strengthen your clarity and confidence, and help you create the change and the results you truly want.
If you’re ready to take that step, I’d love to start the conversation and provide a complimentary discovery session where we can check out your needs to see if we are the right fit for each other.




Services:
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Positive Intelligence Coaching
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Executive coaching
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Mentoring
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Team training and development
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Peer group facilitation
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One to one management coaching
