I’ve spent over 25 years in the Optical industry — from the test room to building and exiting multiple practices, and ultimately creating a new life abroad that reflects my values of Time, Freedom, and Health.

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As an Optometrist, Business Coach, and Practice Mentor, I understand the real challenges of balancing clinical excellence with commercial performance. Most practice owners aren’t short on passion — they’re simply missing the structure, leadership, and accountability to turn potential into performance.

 

After building, scaling, and exiting my own portfolio of 7-figure Optical Businesses, I decided to take everything I’d learned and dedicate it to helping others do the same. 

 

Through Mastery Coaching, I now work with Optical Leaders and Business Owners to stabilise their teams, scale their performance, and build practices that can run without them.

 

My Stabilise → Scale → Sell™ framework bridges the gap between clinical care and commercial success — creating practices that perform consistently, profitably, and sustainably, without burning out the owner.

 

Whether your goal is to strengthen your systems, grow your revenue, or regain control of your time, that’s exactly what I help you achieve — with clarity, structure, and results that last.