With over 20 years’ experience in optics and a decade as a multi-business entrepreneur, Dr Pretty Basra is a trailblazer in redefining what it means to lead within independent practice.

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As the CEO of Edwards & Walker Opticians, an award-winning, seven-figure independent — Pretty combines clinical excellence with commercial strategy, helping practice owners build profitable, purpose-driven businesses. She is also the first optometrist in the UK to integrate an aesthetic and skin clinic within an optical practice, blending innovation, leadership, and patient-centred care.

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Pretty’s passion lies in the intersection of mindset, neuroscience, and leadership. As a Mental Fitness and Business Mentor, she empowers optical professionals to strengthen resilience, emotional intelligence, and self-leadership, equipping them with the mindset of a 7-figure CEO.

Her approach isn’t about candles and yoga mats, it’s about training your brain like a muscle. Pretty’s work focuses on building practical mental fitness: developing habits that strengthen focus, resilience, and self-belief. It’s neuroscience meets real life, helping professionals rewire their thinking for performance, not perfection.

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Drawing on training in Positive Intelligence (PQ), Neuroscience Coaching, NLP, Emotional Intelligence Coaching, and the Gut-Brain Axis, Pretty blends science and psychology to help professionals perform at their peak while maintaining balance and wellbeing.

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A TEDx speaker, coach, and host of The Women, Money & Business Podcast, Pretty’s mentoring approach is known for its mix of empathy and excellence, challenging her clients to think bigger, lead braver, and live better.

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When not mentoring or speaking, you’ll find Pretty sharing her insights on LinkedIn through her popular newsletter Beyond the Lens, or championing women in optics through her She Sees Network events.

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Credentials & Highlights:

● CEO of Edwards & Walker Opticians (Award-winning independent)

● Founder, Mental Fitness Academy, 7 Figure Optical Business Builder Academy and She Sees Network.

● TEDx Speaker on Mental Fitness Beats Perfection.

● Featured on the front cover of Optometry Today

● Member, GOC Fitness to Practice Panel

● Chair, Community Optometry Forum (South Yorkshire NHS)

● Global Recognition Award Winner 2025 – Leadership & Innovation

● PhD Candidate (Children’s Vision Research, University of Bradford)